Tide Plus Bleach Alternative Safe on Colors Liquid Laundry Detergent, Original Scent, 2.72 L (59 Loads)


  • 6x cleaning power (Based on stain removal using 1 dose of base Tide vs. 6 doses of the leading bargain liquid detergent, base variant)
  • Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.
  • #1 recommended by washing machine manufacturers. (based on co-marketing agreements)
  • Part of the trusted Tide Plus Collection.
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  • Done No Hassle Refunds
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Tide Plus Bleach Alternative Original Scent Liquid Laundry Detergent offers the brilliant clean you know and love plus helps your fabrics look brighter and whiter after just one wash*. It allows you to look bright in your whites while also protecting your colors, by reviving dingy fabrics and preventing the dirty wash water from soaking back into them.

*versus Tide Original.

Frequently Asked Questions

Q: Is Tide Plus Bleach Alternative safe for my colors?

A: Yes, Tide Plus Bleach Alternative is safe for all washable fabrics since it doesn’t contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics.

Q: What makes Tide Plus Bleach Alternative so effective on clothing?

A: The active enzymes break down stains in every wash, making it color safe and effective at whitening and brightening all your clothes.

Q: Does Tide Plus Bleach Alternative brighten colors?

A: Yes, it brightens colors by helping to remove the dingy layer that can make colors look dull.

Q: Why is Tide Plus Bleach Alternative better for clothes than chlorine bleach?

A: Chlorine bleach can fade colors, but since Tide Plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide Plus Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights, wash after wash.


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